No booking fees!
FREE cancellation in most cases!
If you are interested in selling Alba Hotel, Sunny Beach to you customers please contact us to receive B2B access. Our B2B web platform enables you to book hotels, ski packages and private transfers in Bulgaria.
More info on our B2B platform here →
If B2B access is not enough for you, we can offer our XML API.
More info on our XML API here →
Click here to contact us on becoming our partner
Profi Tours Ltd is established in 1997 and nowadays we provide travel services to more than 10 000 visitors of Bulgaria every year. We are licensed incoming and outgoing tour operator (license No.03475 / 08.12.1997 issued by the Bulgarian Ministry of Economy), member of IATA (numeric codes 09-200995 and 09-210235) and ETOA (European Tour Operators Association) and a registered company in bulgarian court (VAT number BG121745404) with representatives in Sofia and all major ski and summer resorts of the country, multilingual staff and tour guides.
We are a market leader in ski and beach holidays in Bulgaria in terms of direct contracts with local hotels and number of served visitors per year. If you’d like to sell holidays in Bulgaria to your customers or subagents, we are the right choice for you!
Except for hotel accommodation, we offer ski packages (lift pass, ski school and ski equipment) in all Bulgarian international ski resorts – Bansko, Borovets and Pamporovo and private transfers in Bulgaria – from all airports and cities to all beach and ski resorts.
Click here to contact us on becoming our partner
Our B2B web platform enables you as a travel industry mediator to book hotels, ski packages and private transfers in Bulgaria.
More info on our B2B platform here →
For those of you, who would like to offer their own customers or subagents the possibility to check prices and make bookings, the solution are our XML interfaces.
More info on our XML API here →
We have a long experience as a DMC in Bulgaria. Some of the travel services that we can provide to our partners are:
For all online services such as hotel booking, ski packages, private transfers, airline tickets, rent-a-car in Bulgaria we can provide you with special partner access.
Head office: 43 Dospat Str., Sofia 1463, Bulgaria
Tel: +359 2 940 11 10, +359 888 707 983;
e-mail: Click here to submit request for partnership by e-mail
As a leading Bulgarian trouroperator and a DMC, Profi Tours Ltd participates every year in all significant international travel fairs in Europe - FITUR (Madrid, Spain), ITB Berlin (Berlin, Germany), RDA-Workshop (Cologne, Germany), Top Resa (Paris, France), TTG (Rimini, Italy), World Travel Market (London, UK).
Listed below are the travel exhibitions in 2025 and 2026 where we can meet and discuss how we can be useful for your business.
Click here to request a meeting with us
Madrid, Spain
Fabruary 2025 and 2026
Location: The stand of Bulgaria
Berlin, Germany
March 2025 and 2026
Location: The stand of Bulgaria (Hall 3.2/101)
Cologne, Germany
July 2025 and 2026
Location: To be announced
France, Paris
September 2025 and 2026
Location: The stand of Bulgaria
Rimini, Italy
October 2025 and 2026
Location: The stand of Bulgaria
London, UK
November 2025 and 2026
Location: The stand of Bulgaria
Click here to contact us on becoming our partner
Early booking discount - 20% for accommodation in the period 20.05.2025 - 30.09.2025 , for reservations made before 31.01.2025 , 20% payment in advance. » Book now
Pay 18, Get 21 overnights , 21 overnights in the period 01.09.2025 - 24.09.2025 , 20% payment in advance. » Book now
Pay 18, Get 21 overnights , 21 overnights in the period 20.05.2025 - 10.06.2025 , 20% payment in advance. » Book now
Pay 12, Get 14 overnights , 14 - 20 overnights in the period 01.09.2025 - 24.09.2025 , 20% payment in advance. » Book now
Pay 12, Get 14 overnights , 14 - 20 overnights in the period 20.05.2025 - 10.06.2025 , 20% payment in advance. » Book now
Pay 6, Get 7 overnights , 7 - 13 overnights in the period 01.09.2025 - 24.09.2025 , 20% payment in advance. » Book now
Pay 6, Get 7 overnights , 7 - 13 overnights in the period 20.05.2025 - 10.06.2025 , 20% payment in advance. » Book now
Hotel Alba has a fantastic location with beautiful sea view right in the heart of Sunny Beach.
Alba hotel is located in the “heart “ of the resort – on the central walking street and just 150 metres to the beach.
Distance to airport:
30km to Airport Bourgas
Distance to exchange office:
in the hotel
Address: Sunny Beach 8240, Bulgaria
Situated on the main promenade with all the shops, attractions and entertainments, it is yet only 150 meters to the beach. An exceptional private garden with two large swimming pools provides feeling of relaxing comfort and tranquility. A mini train just a step out takes you to the ancient town of Nessebar and other parts of the resort. The perfect choice for unforgettable holiday.The hotel is air-conditioned and it offers 280 rooms and suites (family rooms) all of them are with a modern design and comfortably arranged furniture, TV, telephone, fridge, personal safety box, extensible sofa, bathroom with a bath-tub, shower, sink, hair-dryer, balcony;
Hotel Alba offers upscale spacious and elegant accommodations, with each of its rooms and suites offering the essential amenities for a beautiful summer holiday.
The main restaurant offers you international flavours at an extensive and splendid open buffet.
Ages 4-12
Alba's Kids Club offers our mini guests a safe and entertaining world. Costumes, games, treasure hunts, balloon rallies, greeting cards, kids/group games, pool, table tennis, mini disco, cinema and much more…
Operating Hours: Summer Season: 10:00 – 20:30
Ages 1-12
Your kids will undoubtedly be delighted by the children's pool with a mini Aquapark, and you- by the tranquility and beauty of our garden surrounding the pools.
Operating Hours: Summer Season: 10:00 – 18:00
Early booking discount - 20% for accommodation in the period 20.05.2025 - 30.09.2025 , for reservations made before 31.01.2025 , 20% payment in advance. » Book now
Pay 18, Get 21 overnights , 21 overnights in the period 01.09.2025 - 24.09.2025 , 20% payment in advance. » Book now
Pay 18, Get 21 overnights , 21 overnights in the period 20.05.2025 - 10.06.2025 , 20% payment in advance. » Book now
Pay 12, Get 14 overnights , 14 - 20 overnights in the period 01.09.2025 - 24.09.2025 , 20% payment in advance. » Book now
Pay 12, Get 14 overnights , 14 - 20 overnights in the period 20.05.2025 - 10.06.2025 , 20% payment in advance. » Book now
Pay 6, Get 7 overnights , 7 - 13 overnights in the period 01.09.2025 - 24.09.2025 , 20% payment in advance. » Book now
Pay 6, Get 7 overnights , 7 - 13 overnights in the period 20.05.2025 - 10.06.2025 , 20% payment in advance. » Book now
No booking fees apply. Cancellation is FREE, except for last minute bookings - you can see the terms for free cancellation when you select dates and services.
Prices in the table do not include early booking and last minute discounts. Discounts are calculated automatically upon reservation.
No booking fees apply. Cancellation is FREE, except for last minute bookings - you can see the terms for free cancellation when you select dates and services.
Price includes free use of:
Wi-Fi internet in the hotel,
Wi-Fi internet in the rooms,
Lounge,
Child chair on request,
Children playground,
Children animation,
Children swimming pool water slides,
Deckchairs,
Parasols,
Fitness,
Animation,
Table tennis.
All prices are per room/apartment per day, on All inclusive basis.
The additional person discounts are from the regular price per person.
Please, use the booking form, to get a price for your period of stay, number of people and meals included.
The regular prices are NOT valid during national holidays, Christmas and New Year periods!
For babies 0-2.99 years old no extra bed is provided, they sleep with their parents for free.
За бебета 0-2,99г. не се предоставя допълнително легло, а спят при родителите си безплатно.
ALL INCLUSIVE:
BREAKFAST 07:30 – 10:00 Main restaurant - La Casa
LATE BREAKFAST 10:30 - 11:30 Breakfast Restaurant - Corso Piave
LUNCH 12:00 – 14:00 Main restaurant - La Casa
LIGHT LUNCH 13:00 – 15:00 Snack Restaurant - Corso Piave
AFTERNOON BREAKFAST AND ICE CREAM 15:00 – 17:00 Breakfast Restaurant - Corso Piave
DINNER 18:00 – 20:30 - Main restaurant - La Casa
* Main restaurant La Casa: offers a buffet with a wide variety of salads, appetizers, hot dishes, show cooking, children's buffet, healthy food buffet, selected desserts, fresh fruit. Air-conditioned non-smoking hall.
Dress code - formal attire is required during dinner.
A themed dinner is offered three times a week:
Bulgarian dinner
Mediterranean dinner with an Italian and Spanish flavor
Sea evening
SNACKS Restaurant - Corso Piave: Located on the swimming pool level, a casual all-day dining restaurant that offers guests pizza, burgers, hot dogs, sandwiches, biscuits and cakes.
BEVERAGES
POOL BAR - Morreta - 10:00 - 18:00 - Soft drinks, beer, local alcoholic drinks, white, rosé and red wine, non-alcoholic and alcoholic cocktails, hot drinks
LOBBY BAR Vivaro - offers local alcoholic drinks, non-alcoholic drinks, beer, white, rose and red wine, non-alcoholic and alcoholic cocktails, hot drinks
• 10:00 – 23:00 - Local alcoholic drinks, soft drinks, beer, white, rose and red wine, non-alcoholic and alcoholic cocktails
• Tea, coffee and other hot drinks - from 10 a.m. to 6 p.m.
• Biscuits, sweets - from 3 p.m. to 5 p.m.
SWIMMING POOLS:
Hotel "Alba" has 2 swimming pools with children's sections and 2 children's water slides
Sunbeds, umbrellas and towels are available for guests around the pools / 20 euro deposit at reception /
FOR OUR YOUNGEST GUESTS - CHILDREN and BABIES:
At guests' disposal: 2 children's pools with water slides, 1 playground, 1 mini club (4-13 years old), children's animation, children's parties and shows, children's chairs in the restaurant, baby cribs (for an additional fee)
Baby set (for an additional fee) - potty, trough, changing pad, baby cosmetics
SPORTS:
Gym, Aqua aerobics, Darts, Water gymnastics; Water polo, Aerobics, Table tennis
ANIMATION:
6 days a week. Sports activities, daily animation and evening entertainment for children and adults. The hotel has a NEW outdoor stage for evening performances.
For children: Children's animation 4-13 years. Children's evening disco. Children's Mini Club "ALBA"
For adults: daily sports animation and evening programs.
ADDITIONAL SERVICES
Services included in the All inclusive package:
Meals - breakfast, lunch, dinner at a block table, intermediate meals;
Beverages – local alcoholic beverages, draft beer and wine, non-alcoholic and hot drinks, water;
All pools;
Animation - children's, sports and evening;
WI-FI is free throughout the hotel
Children's Mini Club (4-13 years)
Playground;
Table tennis;
Umbrellas, deckchairs and towels at the pools;
Services for an additional fee:
Baby cribs;
Telephone calls and fax services;
Safe in the room;
Parking
Massages
Hairdressing services;
Internet games;
Currency exchange;
Medical services;
Laundry and dry cleaning services;
Check-in at 3:00 p.m.;
Check-out at 11:00 AM - Late check-out fee between 11:00 AM and 5:00 PM.
NOTE!
Customers under the age of 18 do not receive alcoholic beverages.
Adult | Child | |
Adult on additional bed | 20% discount | |
Child on additional bed | 100% discount |
2nd Child on additional bed | Child on regular bed discount | Child on regular bed discount when there is a child on additional bed | Adult on additional bed | |
Double room Comfort/Superior park view | 50% discount | 30% discount | ||
Double room Comfort/Superior sea view | 50% discount | 30% discount | ||
Double Deluxe room park view | 50% discount | 30% discount | ||
Double Deluxe room sea view | 50% discount | 30% discount | ||
Apartment park view | 100% discount (free) | 100% discount (free) | ||
Apartment sea view | 100% discount (free) | 100% discount (free) |